Executive Staff

Dawn B. Crim, Secretary

Dawn B. Crim was appointed by Governor Evers in January 2019 as Secretary of the Department of Safety and Professional Services. She is the current chair of the Governor's Equity and Inclusion Advisory Council and president of the Madison Rotary Foundation Board of Trustees. 

Secretary Crim has demonstrated her effective leadership and extensive managerial skills throughout her career. Prior to joining the department, she most recently served as assistant state superintendent for student and school success at the Department of Public Instruction. Prior to that, she was the associate dean for external relations at the UW-Madison School of Education. 

In addition to her 25 years of education experience, she has long history of community engagement. She served on the Edgewood College Board of Trustees for a decade and was a founding president of the Madison Network of Black Professionals. She has been recognized with several awards, most notably the 2017 Penn State University School of Education Leadership and Service Award. She has also received as the 2017 Jefferson Award, 2017 United Way Community Volunteer Award, and 2016 Urban League of Greater Madison Impact Award. 

Secretary Crim earned her Ph.D. in educational leadership and policy analysis from UW-Madison. She also earned an M.Ed. degree in Education Counseling from Penn State University and a B.A. degree in Rhetoric and Communication Studies from the University of Virginia.

Donna V. ​Moreland, Deputy Secretary

Donna V. Moreland was appointed Deputy Secretary of the Department of Safety and Professional Services in October 2020. She serves as the chief operating officer for the agency, providing managerial oversight across the agency's divisions.

She earned a Bachelor of Arts degree from Chicago State University and an MBA from the University of Phoenix. Prior to joining state service, she worked in law firm administration for more than 15 years at several firms, most recently at Perkins Coie, LLP, and before that at Boardman & Clark, LLP, and Quarles & Brady, LLP.​

Deputy Secretary Moreland also served as alderperson for District 7 on the Madison Common Council from April 2019 until her appointment as DSPS deputy secretary. She has also served on various city committees and commissions as well as in leadership roles for several non-profit boards since arriving in Madison in 2002.

Dan Hereth, Assistant​ ​Deputy Secretary

Dan Hereth was appointed Assistant Deputy Secretary of the Department of Safety and Professional Services in January 2019. He serves as the chief of staff for the Secretary, managing external affairs for the agency including media, legislative, and external stakeholders. Additionally, he serves as the liaison with the governor's staff and other agencies. Before holding this position, he served as the Deputy District Director for Congresswoman Gwen Moore since 2007.​

Hereth​ is a Watertown, WI native and has a Bachelor of Arts degree in Political Science with a Minor in Public Administration from the University of Wisconsin-Oshkosh, and a Master of Arts degree in Human Resources from the University of Wisconsin-Milwaukee.​