Auction Company

Now Live: Easier Online License Applications and ​Renewals!

​LicensE is your online, self-guided occupational license application platform. 

Please review the helpful links below:

  • Find step-by-step instruction for license renewal here.
  • Find a list of license renewals available via LicensE in the chart on the LicensE Customer Information page.
  • Find all licenses available via LicensE, plus user guides and other resources, on the LicensE Customer Information page.
  • Anyone applying for an initial license for any of the credentials listed can apply at

Our LicensE Application Status Lookup tool makes it easier for employees, and helps academic advisors support students during the license application process. To access the Application Status Lookup tool, you will need the applicant's 10-digit PAR number. An applicant may provide the number to anyone who could support their application. Find more information in our news release about this tool. ​​

License Information​

Per Wis. Stat. § 440.08(2), the required renewal date for the Auction Company credential is 12/14/ each even-numbered year. Should you receive your initial credential in the months leading up to this date, you are still required to renew your license by the statutorily defined date.

You must hold a current seller's permit issued by the Department of Revenue, unless exempt. Please call the Department of Revenue at (608) 266‑2776 to obtain more information about the seller's permit.

Application for Licensure (Including for a License Expired Five Years or More)

2076Information For Auction Company Registration
2080Consent to Examine and Audit Auctioneer Trust Account
2258Questions and Answers Relating to the Regulation of Auctioneers and Auction Companies in Wisconsin
2259​Advertising Requirements for Wisconsin Auctioneers and Auction Companies
2252​Convictions and Pending Charges (if applicable)

Renewal Information


  • FEE (See Renewal Dates and Fees)

Renewal Method

Renewal Dates and Fees
​Convictions and Pending Charges (if applicable for renewal) ​​